News, Journals and Posts

Recent happenings and updates around us

The Rise of TikTok

20 Jun 2021

Just when you think one social media platform has managed to monopolise the space over others, another one emerges almost out of the blue, and the entire landscape shifts again. While social media ...

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Social Media Trends for 2021

21 Jan 2021

It's no surprise that last year had seen unprecedented changes in the way social media had been used as people spent more time on social media due to COVID-19. As too the brands and marketers in resp ...

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Artificial Intelligence In Marketing?

28 Mar 2018

Artificial intelligence is touted as the future of media buying, allowing for automated analysis of several sources immediately. “AI capabilities are making ad-spend decisions simpler, more effic ...

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