In light of many challenges this year for everyone globally, we wanted to share a great success story for one of our recent, exciting marketing projects.
At the start of the year, just before the global pandemic crisis hit, Mykreative successfully won a substantial new global client Head-Quartered here in Plymouth, Devon. Moortec Semiconductors Ltd based at the Plymouth Science Park, is a leading tech company creating chips for technology products from smartphones to computers.
The objective for us here at MyKreative was to create and establish an online, global presence to rival some of the world’s biggest players in their industry. We initially expected a 12-month plan to develop Moortec’s social media, recruitment communication pipelines and their company website.
Our customer’s long term aim was to attract financial investment and commitment from the tech industry.
10 months later and we’re delighted to announce that our objective is 100% met and our customer feels that we have not only met our expectations, but exceeded them as they have just accepted an offer to acquire their business and merge with one of the world’s biggest tech giants based in Silicon Valley, California, USA.
Mike Holden, MyKreative Director added “We’ve worked incredibly hard these past few months, which became more challenging once the Coronavirus hit worldwide. However, we’re so pleased that all our efforts were so fundamental and have made such a difference to their online marketing. Through planning a comprehensive 12 month strategy, we were able to fully establish their social media, not only ensuring an interactive talent pipeline, but also as an industry disruptor.”
Our social media expert Melanie Cowie, had weekly virtual meetings with their Business Development Team, created daily content specifically for different audiences and platforms and created new company-wide initiatives. On the website side, we worked with the company’s sales and engineering teams to reposition the business and create new communication lines. In addition, we refreshed the brand ID online through the website, virtual exhibitions and even assisted in continuing the brand throughout their Plymouth and Bristol offices.”
Synopsys, Inc. who have successfully acquired Moortec last month, is the world’s 15th largest software company. Synopsys has a long history of being a global leader in electronic design automation (EDA) and semiconductor IP and is also growing its leadership in software security and quality solutions.
Moortec’s Mark Geary added “During the early part of 2019 we realised we needed a new & dynamic approach to how we presented our business values, aspiration & global opportunities within our marketplace. The plan was to create a platform & sustainable process of engagement globally which would truly reflect our company.
“Fortunately, MyKreative was recommended to myself and after exploring the potential partnership we soon became very aware of the power of aligning ourselves with a truly creative, innovative and practicable partner. With the help of MyKreative we transformed our communication platforms, our messages, our strategy and found the analytics and related result to be outstanding.
Whether you are a start-up or a longstanding business I would recommend you talk with both Mike & Melanie as without their help we would not have achieved the significant level of success we have witnessed in such a short time.”
It was a fantastic partnership and we are so pleased for our client. It just goes to show how online marketing really can adapt to any crisis and exceed expectations.
Why not contact us and see how we can help your business…
Contact us for more info:
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