CASE STUDY – Delivering a big message at one of the world’s biggest trade shows
by Melanie Cowie

Marketing & design agency MyKreative

complete latest exhibition stand for Kawasaki Precision Machinery UK

ready for an audience of over 600,000!


The Client

Kawasaki Precision Machinery.

In 1994 KPM UK was formed as a stand-alone subsidiary of the Kawasaki Precision Machinery Group. The group accounts for 12 per cent of the entire Kawasaki Heavy Industries (KHI) Japanese company.

With annual sales revenues of $15 billion from 96 subsidiaries employing 35,000 people around the globe, Kawasaki Heavy Industries is a leader in its fields of engineering and technology.

With manufacturing facilities in Japan, China, Korea, India and Plymouth, UK and a global sales support network, Kawasaki regularly exhibit their products to customers worldwide.


The Brief

To create an eye-catching exhibition stand for KPM UK at bauma 2019, in Munich, Germany – one of the industry’s largest trade shows attracting more than 620,000 visitors from over 200 countries.  bauma 2019, the world’s leading trade fair for construction machinery, building material machines, mining machines, construction vehicles and construction equipment, generated the best results in the exhibition’s 65-year history. The number of exhibitors totalled about 3,700 from 63 countries – with its unprecedented 614,000 square meters of space, the largest bauma ever held.



Turning our clients’ vision into captivating exhibition stand designs is everything to us. A client invests a great deal of time exhibiting their products, so it’s vital we create an exhibition stand that shows off their company to its very best.

Having a stand at an exhibition gives you a unique opportunity to talk to potential customers directly. You can take orders and get useful feedback on your offering (plus you can check out the competition too). What you need is a showstopper stand that catches the eye of some new customers and promotional material to draw them in further.


The Result

The stand took a prime position at the show this month and we couldn’t be more proud,” says MyKreative Director Mike Holden. “We had to take into account the large size and physical design as well as ensure the branding and graphics on the stand were engaging and drive up customer dwell time, so leads and sales will follow, added Mike.  “We’ve been working with the team at KPM UK for a few months now with their 25th Anniversary marketing campaign so we really got to understand their brand and ethos.  This latest creation with them has been such a fantastic success and we are delighted with the results and feedback.”



Working alongside you to deliver the best for your brand.


Office: 01752 513463
Mobile: 07929 117394
Address:159 Dunstone View, Elburton, Plymouth, PL9 8QJ

Leave a reply