Only a Third of Businesses Completely Understand Marketing
by Mike Holden

Despite the importance of marketing, marketers feel there is a lack of understanding about the job they do.

Being understood by the wider organisation and working within a company that values your worth is integral to the happiness of marketers. Of those questioned, 34.8% say marketing is completely understood by their company, where it is seen as an investment and placed at the heart of everything.

This is compared to 50.2% who say marketing is somewhat understood by their company and 13.5% who say marketing is not understood at all by the rest of the business.

According to Marketing Week’s annual Career and Salary Survey, marketing is best understood within agencies, where 54.9% of respondents say marketing is completely understood. This is followed by the gaming and gambling sector (53.3%) and FMCG (51.3%).

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